Tag: digital media
3245 Posts
Marketing Media Industries in the Age of Convergence
Tracing Historical Continuities in Film Advertising and Branding
Digital Media Strategies in Contemporary Film Promotion
The Relationship Between Film Marketing and Audience Expectation
Marketing Practices in Early Independent Cinema
Film Promotion and the Pivotal Role of Film Journalism
Media Marketing and the Construction of Audience Desire
The Evolution of Global Box Office Marketing Strategies